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Home - RandsnSense

Hi I’m Randy Robertson

I’m part author, part consultant and wannabe academic, exploring the convergence of technology, communication and how they are leveraged to influence behaviour change amongst consumers. I’ve spent the last decade executing Sales, Public Relations, Digital Marketing and Innovation projects in various industries, in addition to my academic contributions.

I explore tech trends and their impact on digital business to consumer engagement

The Organisations I've Worked With

Automotive

Kia South Africa

FUSO Trucks Southern Africa

Motus

FMCG

Amstel

KWV

Rhodes Food Group

Lucozade

Travel & Tourism

South African Tourism

South African Airways

Some Popular Articles From My Blog

Community Management in a Web 3.0 World

The ability to effectively monetise communities in Web3, means the work of the community manager has evolved.

Curation As A Service

The increasing importance of curators in a world of abundant content and ineffective algorithms.

The Rise Of No Code

As software eats the world, web developers have come to commoditise themselves, giving rise to a new non-technical class of digital entrepreneurs.

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